Work of course. I work as a technical product manager on a software-as-a-solution product. Blah, blah, I lost you already. Well, I decide how software should work and what it should look like. Half my day is thinking about how a user would accomplish a task and then turn that into instructions so that it can get built. It is a creative process since I spend a lot of time in Adobe Photoshop creating the design of the web page. The study of photography and advertising is foundational to my skill set.